You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
- Apply to wet hair. Lather.
- Leave in 1-3 minutes.
- Rinse, and follow with Blonde Life Violet Conditioner.
- Use 2-3 times per week to maintain cool tones.
- Use with Joico Blonde Life Violet Conditioner 250ml for best results